24+ yrs experience Manager in the advertising business in Italy, matured with leading agencies in global communication networks like Saatchi & Saatchi, TBWA, Bates, BBDO and others.
My level of responsability has grown from Account Management, to Client’s Service Direction and to Managing Direction - New Business Development.
I also consolidated my professional career joining for 18 months Twinings, global Company operating in the tea market as Strategy and Communication Manager.
I managed many projects for International and local Clients, covering most sectors of the industry: from FMCG to Finance, Insurance, TLC, Retail, Durable Goods, and Automotive in particular (Renault, Honda, Nissan, Seat, BMW, Aprilia, Piaggio Group)
This made me an expert in the specific communication logics and in general in those of very complex, competitive, brand oriented, multi-level organizations.